01 Booking Sync (OwnerRez → GHL)
Reservations from OwnerRez are automatically imported into GoHighLevel — no manual data entry.
TriggerNew reservation confirmed in OwnerRez (Airbnb, VRBO, direct)
Webhook / ZapierBooking data sent to GoHighLevel via API integration
Auto-CreateContact created in GHL with guest name, email, phone, dates, property
PipelineAdd to "Guest Journey" pipeline → "Booked" stage
ResultEvery booking is in the CRM within seconds → messaging begins
02 Guest Intake & CRM Entry
Guest profiles are enriched with booking details, tags, and custom fields for personalized communication.
TriggerContact created from booking sync
Auto-TagTags: booking source (Airbnb / VRBO / Direct), property name, guest type
Custom FieldsCheck-in date, check-out date, number of guests, special requests
ConfirmationSMS + Email: "Your reservation at [Property] is confirmed!"
ResultComplete guest profile ready → pre-arrival sequence triggered
03 Pre-Arrival Messaging
Automated messages guide guests before check-in — directions, access codes, upsells, and local tips.
Trigger7 days before check-in date
7 Days BeforeEmail: "Getting ready for your stay!" + packing tips + local guide
3 Days BeforeSMS: Check-in instructions, property address, parking details
1 Day BeforeSMS: Door code, Wi-Fi password, emergency contact + upsell (early check-in)
Check-in DaySMS: "Welcome! You're all set. Text us if you need anything."
ResultGuest arrives fully prepared → zero "where's the key?" messages
04 In-Stay Communication
Proactive check-ins during the stay to resolve issues early and offer upgrades or extensions.
TriggerDay after check-in
Day 1SMS: "How's everything so far? Let us know if you need anything!"
DecisionGuest responds with issue?
ISSUE
Alert to host + maintenance team
ALL GOOD
Tag: Happy Guest ✓
Mid-StayEmail: Local restaurant recs + activity suggestions + late checkout offer
ResultIssues caught early → better reviews, happier guests
05 Post-Stay Follow-up
After checkout — thank the guest, request a review, and offer a rebooking discount.
TriggerCheck-out date passed
+2 HoursSMS: "Thanks for staying with us! We hope you loved [Property]."
+24 HoursEmail: "How was your stay?" + review link (Google / Airbnb)
DecisionReview submitted?
YES
Thank you SMS + Tag: Reviewed ✓
NO
Gentle reminder at Day 5
Day 14Email: "Book again and save 10%" + direct booking link
06 Lead Capture & Nurture
Inquiries that don't convert to bookings enter a nurture sequence to win them back.
TriggerInquiry received (website form, direct message, phone call) — no booking
InstantAuto-reply SMS: "Thanks for your interest in [Property]! Here's availability…"
+24 HoursEmail: Property photos + amenities + "Still looking?" CTA
Day 3SMS: "Dates are filling up — book now to lock in your stay"
DecisionLead books within 7 days?
YES
→ Enters Guest Journey pipeline
NO
Tag: Cold Lead · Seasonal promo drip