Coaching Funnel & Ad System — Full Funnel Build
A complete client acquisition system for an online coaching business — from Facebook Ads to opt-in funnel to email nurture to booked discovery calls, all built inside GoHighLevel.
Ads, funnels, and emails working as one system.
This online coaching business was growing through Instagram DMs and word-of-mouth referrals. The coach had a great program and strong testimonials, but no scalable way to attract, nurture, and convert new clients consistently.
The project scope was a full client acquisition system: Facebook Ads driving cold traffic to a lead magnet funnel, a 5-email nurture sequence warming leads up, and an application page with automated follow-up that books discovery calls on autopilot.
Everything was built inside GoHighLevel — funnels, emails, automations, pipeline, and calendar booking — giving the coach a single platform to manage their entire lead-to-client journey.
Quick Facts
Great coaching program, but no system to fill it.
The coach was spending hours in DMs manually nurturing leads, had no landing pages, no email sequences, and no way to track where leads were in the pipeline. Every new client came from hustle, not a system. Growth had hit a ceiling.
- All lead generation was manual — Instagram DMs and personal referrals only
- No landing pages or opt-in funnels to capture leads from paid traffic
- No email nurture sequence — leads went cold after initial contact
- No application or booking system — discovery calls were scheduled via back-and-forth messaging
- Zero ad infrastructure — no pixel, no tracking, no retargeting
- No CRM or pipeline — leads were tracked in a spreadsheet with no follow-up triggers
A complete funnel system from ad click to booked call.
Lead Magnet Funnel
Built a 2-step opt-in funnel offering a free guide — designed to convert cold Facebook Ad traffic into email subscribers with a compelling headline and social proof.
Thank You + Tripwire Page
After opt-in, leads land on a thank-you page with a low-ticket offer ($27 workshop replay) to offset ad spend and qualify serious buyers early.
5-Email Nurture Sequence
Automated email series delivered over 7 days: welcome + lead magnet delivery, value story, case study, objection handling, and CTA to book a discovery call.
Application Funnel
Dedicated application page with qualifying questions, followed by automated calendar booking for discovery calls — filtering out tire-kickers before the call.
Facebook Ad Setup
Campaign structure with cold, warm, and retargeting audiences. Pixel installation, conversion tracking, and UTM parameters feeding back into GHL pipeline stages.
Pipeline & Automations
Full CRM pipeline with automated stage movements: New Lead → Nurturing → Applied → Call Booked → Enrolled. Speed to lead, reminders, and no-show recovery workflows included.
What makes this system convert.
Ad-to-Funnel Tracking
UTM parameters and Facebook Pixel track every click from ad to booked call, giving full visibility on cost per lead and cost per acquisition.
Speed to Lead
Instant SMS and email response within 60 seconds of opt-in — delivering the lead magnet and starting the nurture before the lead forgets.
Behavior-Based Emails
Email sequences adapt based on actions — if a lead books a call, the nurture stops. If they don't open, they get a re-engagement follow-up.
Qualifying Application
Pre-call application filters for budget, timeline, and commitment level — so the coach only gets on calls with qualified prospects.
Calendar Integration
GHL calendar synced with Google Calendar — automated confirmations, reminders at 24h and 1h, and no-show follow-up with rebooking link.
Pipeline Dashboard
Visual pipeline showing every lead's status from opt-in to enrolled, with automated stage transitions and revenue tracking per stage.
Retargeting Audiences
Custom audiences built from funnel visitors, email openers, and page viewers — feeding warm traffic back to the application funnel.
Snapshot Ready
The entire system is packaged as a deployable GHL snapshot — funnels, emails, automations, and pipeline ready for quick installation.
Full funnel system in 14 days.
Ready to build your
funnel system?
I build complete funnel and ad systems inside GoHighLevel — from first click to booked call.